Black Friday and Cyber Monday Shopping Tips

Sales Sales Sales!
Black Friday is the name given to the day after Thanksgiving. It begins the unofficial season for Christmas shopping. Retailers have long cottoned onto this and have huge discounts and bargains to entice shoppers to buy more. The Monday after Black Friday now being touted as Cyber Monday. A term thought up by marketers to encourage people to shop online for exceptional deals. The phenomenon has come to Europe too in recent years. We don’t generally celebrate Thanksgiving but have copied the bargain shopping part! 

I know what you’re thinking, that I’m going to ask you to boycott Black Friday altogether… Well no. But I will share a few tips with you to make sure you don’t end up

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Fashion as a Form of Education: Getting into Cultural Intellectual Property Law

Monica Moisin ©️Sustainable Fashion Matterz

Podcast Interview with Monica Boța-Moisin // Lawyer and Founder of Cultural Intellectual Property Rights Initiative

by Cherie Birkner


“Every company will have someone who is trained in Cultural Intellectual Property.”

Monica Moisin ©️Sustainable Fashion Matterz

Monica Bota Moisin is a lawyer for Cultural Intellectual Property (CIP) in fashion as well as founder of the Cultural Intellectual Property Rights Initiative (CIPRI) where she is working on a framework to preserve traditional culture expressions and build bridges between traditional artisans and the fashion industry.

In this podcast episode she explains the importance of cultural intellectual property, discuss where we are now, how to handle the subject as a designer or brand and what the future will look

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What does Cultural Intellectual Property Law have to do with Sustainable Fashion?

Monica Moisin ©️Sustainable Fashion Matterz


What does Cultural Intellectual Property Law have to do with Sustainable Fashion?

A short answer and teaser of our next episode featuring Monica Boța-Moisin the first lawyer to specialize on cultural intellectual property in fashion.

Full interview coming soon.

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The Sustainable Fashion Guide to Berlin Neukoelln, Weserstrasse

Sustainable Shopping Guide Weserstraße, Berlin Neukölln. Left: Vintage jacket from Juno Juno. Right: Angelica, owner of Juno Juno. ©️Sustainable Fashion Matterz

Sustainable Shopping Guide

by Lexi Hughes

There are many reasons why Berlin is a desirable place to live. Between the eclectic food and diverse art, sprawling parks and waterways, and semi affordable rent (that we’re fighting hard to maintain) there’s something that captivates you about this city.

Lexi Hughes ©️Sustainable Fashion Matterz

One of the reasons I love living in Berlin is because of the freedom and individualistic style of its people and their commitment to sustainable and slow fashion. For me, sustainable fashion fits into a larger philosophy about taking a slower and more measured approach to the

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Female Founders Change the Fashion Industry! EVENT RECAP

©️ Risa Mano


by Cherie Birkner


With over 250 people on the guest list for our event at Betahaus Berlin with #FRAUENMACHT we hit a new record!

Woo-hoo 🙂

Magazine Goodies 🙂
Thekla / Kleiderei
Jovan / j.jackman
Jovan / j.jackman
Lia / Myrka Studios
Nicole / Homenest
©️ Johanna Hesselbarth
(c) Johanna Hesselbarth

After the exciting presentations from our speakers Thekla Wilkenring co-founder of Kleiderei, Jovan Vialva founder of j.jackman, Lia Bernard co-founder of Myrka Studios, and Nicole Reinhard founder of Homenest Digital we hosted a round of short pitches where our guests had the opportunity to introduce their business or

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Sustainable Fashion Matterz x Textilstammtisch Summer Meetup Belin


What do you do?

What are you looking for/particularly interested in?

What should people contact you for?

These are the questions we use as the foundation of our networking events. Together with Textilstammtisch Berlin, which organizes monthly events regarding the textile industry, we hosted a casual mid-summer meetup in Berlin, and have some new personalities with solution focused businesses and ideas we would like to introduce to you.


Arianna Nicoletti & Ina Budde



What do you do?

I am the co-founder of Green Fashion Tours and Circular Economy Tours. With these two projects we bring interested people, designers and professionals on a sustainable  journey, meeting designers, entrepreneurs and start-ups from different fields. 


We believe that human connection is the best way to

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How to Reduce the Amount of Clothes You Buy and Love them Longer

Hannah Kromminga

Interview with Hannah Kromminga // Founder of

by Cherie Birkner



“What is most impactful is to drastically reduce the amount of clothes we buy.”

What does sustainable fashion mean to you?

For me the meaning of sustainable fashion really goes back to the word ‘sustain’ – how can we create a way of consuming fashion that sustains our environment, as well as the people and animals who live in it? The word also stands for any effort to take us back into an economic model that is self sustainable and not depleting our resources.

Why did you feel like the sustainable fashion market needed a new solution?

I started my research back in October 2016 because I was

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Fashion Revolution 2018 Flash Mob at Alexanderplatz, Berlin / captured by Nikolett Madai

Interview with Nora Milena Vehling // Country Coordinator of Fashion Revolution Germany

by Cherie Birkner

“Fashion Revolution is not just a hashtag.

It is hundreds of thousands of people who are taking action to fight for human rights.”


Nora Milena Vehling, Country Coordinator of Fashion Revolution Germany / ©️Cherie Birkner

Over 80 people showed up at this years Fashion Revolution meeting in Berlin to get involved with the organisation of the Catwalk Flash Mob at Alexanderplatz. Last year I didn’t see near as many volunteers, how do you explain the exponential growth?

Yes, we are growing each year! I am very excited to see more and more people engaging. Moreover

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FAIR FASHION: What Is It Worth?


Text and photography by ©️Cherie Birkner


It’s the summer of 2015, I’m standing in the middle of Beacons Closet in Williamsburg NYC, with a silk designer blouse in my hand. The original tag (175,00$) is still hanging on it, but the price Beacons Closet sells it for is 16,99$. It’s not so far fetched to ask yourself, what is it really worth? Does worth at all have to do with the prices we pay? And how can we learn to appreciate clothes when they are displayed like this:


“..Every Day Something New”

New clothes from 1€

Hi, I’m Cherie Birkner, I studied fashion design and also worked as a fashion designer. I know how to design a collection, make a

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Are You Ready For Fashion Revolution?

Berlin Fashion Revolution Crew meets in Berlin March 25th to plan a big surprise…                                          ©️Cherie Birkner

What is Fashion Revolution?

We all know that feeling of “what difference do I make?”, well Fashion Revolution is a perfect example how in the end of the day every person makes a difference, because there is no revolution without individuals being active. So, how does that work? Turn your shirt inside out, with the tag in front. Take a selfie, and post #whomademyclothes @ the account of the label you are wearing. That can look something like this:

Kim Gerlach / Kim Goes Eco

If you’ve checked out our fashion facts you already know that these posts seem to be impacting the

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This Sustainable Fashion Brand Actually Saves AND Gives Water!

© Cherie Birkner // Berlin 2018

Interview with Ali Azimi // Founder of Blue Ben & Drip By Drip

by Cherie Birkner


“We believe that you have to create something radical, something that makes people curious, something they can talk about.”

Remember our feature in Enorm Magazine? Well that’s how we connected with Ali. Packing for his flight to Bangladesh he highlighted a part the interview which said, that it takes 7,000 litres of water to make one pair of jeans, and posted it in his Instastories. What he was going to Bangladesh for? To set the foundation for the worlds first water giving apparel. Yes you read correctly: water giving apparel! How it works? Through the purchase of

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Sustainable Fashion Exploded All Over the Berlin Fashion Week.


Text and photography by Cherie Birkner


Group photo at the Fashion Changer x pre PEEK lounge. Find who is who here.

What now is Sustainable Fashion Matterz began one year ago, during the Berlin Fashion Week in January 2017. Before I got started with the portraits I had no Idea how far sustainable fashion had come, and that there actually are already so many solutions to fast fashion for consumers to choose from.

One year later, it seems sustainable fashion has exploded all over Berlin’s Fashion Week! It is no longer just the Green Showroom & Ethical Fashion Show exhibiting sustainable brands, but in fact most trade shows now have their own section for sustainable brands.

Panorama premiered XOOM as their new

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TEXTILBĂśNDNIS: What the German Government is Doing About the Fashion Problem. DE/EN

by Linda Traeger


Nachdem wir nun von all den schrecklichen Fakten über die Modeindustrie durch Filme, Bücher und Dokumentationen wissen, bin ich doch immer wieder überrascht wie viele von diesen riesen Primak- oder andere Billigmarken-Tüten aus den Läden getragen werden. Wir haben von diversen Unglücken wie dem von Rand Plaza gehört und man sollten annehmen, dass diese zu mehr Aufmerksamkeit gegenüber den Themen Sicherheit und Nachhaltigkeit in der Modewelt führen sollte.

Trotz alledem haben wir nie zuvor so viele Kleidungsstücke gekauft wie heute!¹ Und wusstet ihr, dass Deutschland der zweitgrößte Importeur von Textilien weltweit ist? Und das will schon was heißen.

Für diejenigen unter uns, die sich dann doch vor dem Kauf Gedanken machen und nachhaltig shoppen möchten, stellt

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SUSTAINABLE FASHION NETWORK PARTY – The Beginning of a New Tradition?

Because we have something to celebrate!

In the midst of all our Christmas preparations a strong minded community came together to celebrate the wonderful world of sustainable fashion we have all been busy building over the past year. It was a blast, and we hope this can become a tradition!

We also want to say a special thank you to INSTAX for hooking us up with an instant picture cam(YAY), to help us connect the sustainable fashion community in such a fun way – LOVE <3


Hannah Sin (DZAINO), Ariane Piper, Arianna Nicoletti and Johanna Balzer


What do you do? Building the first water giving apparel brand – blue ben!

What can you offer? / years

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She’s Not Your Average Fashion Lover!

© Cherie Birkner // Berlin 2017

Podcast Interview with Pola Fendel // Co-Founder of Kleiderei

by Cherie Birkner

When’s the last time someone surprised you with a dress you absolutely loved?

What’s inside, and how is that changing the fashion game? A mix of hand picked pieces from sustainable fashion brands and vintage treasures that catch the eye. Here you can forget about asking yourself if you’re really going to wear that piece 30 times, because when you don’t want it any more you just give it back and get something new.

Want to experience something “more fun and relaxed than going shopping”? Scroll down and click the link to your new clothing library!

Let me introduce Pola Fendel, co-founder of the sustainable clothing

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Thank you for hosting us Factory! 

YEAH! We held our first pitch at Factory who did a great job at selecting mostly sustainable start-ups and projects to pitch 🙂 Assunta from Fine Yellow and Yolanda from Doppelhaus presented as well. We did our best to document everything for you! Please pardon the not so good video quality, were are making the best of what we got. <3


The first SUSTAINABLE FASHION MATTERZ Pitch by Cherie Birkner at Factory Berlin on December 13th, 2017.

 ©️ Gerardo Jacques

This wonderful lady named Dominique really stood out by asking many interesting and investigative question, to find out how sustainable the presenters concepts were. 


Find her on Facebook at Garment Repairs and Alterations Berlin. Perfect person

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The App That Finds What You Want in FAIR FASHION is Here!

Pedro Silva & Petar Djekic                                                                                           © Cherie Birkner

by Cherie Birkner

Remember Pedro Silva who came to the last networking event? Well here he is with his co-founder Petar Djekic and today they have got something exciting to celebrate: the launch of their app Faer. You can use it to find the fashion you want in fair fashion!

How it works? You just talk to your phone the way you would your best friend, say what you want (see photo) and fast as lightening can be you’ve got it! Right there: aesthetically displayed photos of hand picked fair fashion.

© Cherie Birkner

Trouble describing that beautiful piece you saw on Instagram? No problem! Just take a screen-shot and let the

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Sustainable Fashion Winter Potluck Party at WE’RE ALL IN!


Winter Potluck Party at WE’RE ALL IN!


Can we all agree that the best part of sustainable fashion is the people we get to work with? Ahhh, YES!

We are inviting you to join us in taking our community to the next level for our first ever Community Potluck Party.

WE’RE ALL IN event space.



Networking Sustainable Fashion Matterz style – this is what that looks like.8pm: Tombola hosted by Future Fashion forward – WIN 2 tickets for Green Fashion Tours & more!Winter cocktails with local spirit and spices from Ostmost and Sourcebook.Besides all this we’ve got photographers from Sourcebook and Sustainable Fashion Matterz on board to make sure you have some extra social

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When Strangers Become Friends Because SUSTAINABLE FASHION MATTERZ


Whilst the wind was blowing roofs off houses, tearing down trees and busy destroying umbrellas a group of talented change makers met for the first time.



From 60 registrations and only a limited amount of space for our first event, we really had to put our heads to work and see how we can make the most of it.  So we did our best to curate a group which we could see a high potential for collaboration between the attendees. For those who couldn’t make it through the storm, were on the waiting list or didn’t even hear about it: WE HAVE A SOLUTION! Everyone who attended filled out one of the sheets you can see

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