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How to make ending factory farming irresistible, delicious and lucrative

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This is an excerpt from “Grilled: Turning Adversaries into Allies to Change the Chicken Industry” by Leah Garcés. Copyright Leah Garcés, 2019. It is published here with permission from BLOOMSBURY SIGMA, Bloomsbury Publishing Plc.

At the other end of the investment spectrum from Liz [Dee] and Nick [Garin] is Coller Capital, founded in 1990 by Jeremy Coller and one of the world’s leading investors in the private equity secondary market. The firm is headquartered in London, with offices in New York and Hong Kong, and has assets under management of

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