Preventing food waste and shortening the food chain from farmer to consumer is the driving force behind a sustainable Crowdfarming project in Valencia. The brainchild of Gonzalo and Gabriel Úrculo, who found themselves with a semi-abandoned orange farm just outside Valencia, has been so successful, they are now at the forefront of an agricultural revolution in rural Spain.
Food waste is a colossal issue. In Europe alone, it is estimated to be around 88 million tonnes per year. On inheriting the Naranjas del Carmen orange grove, the Úrculo brothers knew that without rethinking cultivation and business practice, the viability of the estate would be in doubt. The new farmers found their way. They dismissed long established methods, instead making a