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‘Clean meat’ is neither – we can and must do better



Americans and Britons alike have been advised for decades to reduce consumption of meat – especially red meat – to benefit our health. Environmental and animal rights groups (whose ‘meat is murder’ message has run its course) have lately urged that saving the planet requires us all to stop eating meat. Perhaps you’ve absorbed enough of this bombardment over time that you feel a bit guilty every time you bite into a burger? Amidst this food shaming tsunami has ridden the sparkling cavalry of Silicon Valley-financed ‘clean meat’. Our guilt, we are assured, can be assuaged by consuming nuggets and patties made from plants. This may seem a tempting way out, but faux meats are not progress, they are a

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