This is an excerpt from “Small Actions, Big Difference: Leveraging Corporate Sustainability to Drive Business and Societal Value” by CB Bhattacharya, released Oct. 1. Reprinted here with permission from the author.
Passing on the lessons of sustainability
It was a drizzly and dreary morning in May 2015, and I was on the 8:44 a.m. Metro North train from Grand Central Station to Croton Falls, on the edge of New York City. I had been invited by sustainability champions Wayne Balta and Edan Dionne to spend the day with IBM executives at