Why We’re Recommending REI for Green Gifts This Season

This post is generously sponsored by REI. As always, EcoCult only works with companies we believe are doing good things. Support EcoCult editorial by supporting them!

You might think that any outdoor apparel or gear company would be much more likely to operate sustainably, since its key customers are passionate about respecting and preserving the natural world. 

But we also know that turning a large apparel brand sustainable is a difficult journey in today’s global capitalist system. Even some of the sustainable outdoor trailblazers have been surprised to find modern-day slavery in their supply chains. And there are in fact some other large outdoor apparel brands that are falling even further behind.

Still, no brand is doing things 100% “right.” So

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