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How actor Michelle Pfeiffer championed the world's first circular fragrance line



When Michelle Pfeiffer launched a perfume line in the spring, she wasn’t just selling the brand as a movie star. She was the co-founder of an innovative fragrance startup, realizing a longtime wish as a consumer and parent to enjoy a scent that wouldn’t bring ill-effects to her body or the environment.

The fine fragrances from that venture, Henry Rose, are the first in the world to achieve seals of approval from two trusted proponents of consumer safety in chemistry: the Environmental Working Group (EWG) verification and Cradle to Cradle

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