Mars Petcare, with project support from the Food Lab, has become the first company to deliver a case study measuring carbon using the new Gold Standard protocols. The Gold Standard is designed to meet the global GHG reduction goals set forth in the Paris Agreement.
The Australian Petcare team with guidance from Elizabeth Reaves, our Senior Program Director for Agriculture and the Environment, has developed a Soil Health Initiative in the New South Wales region of Australia. The goal of the program is to enable farmers to reduce their GHG footprint by supporting extension and outreach, building a knowledge network between farmers, and supporting farmers with soil health testing.
The program uses the Cool Farm Tool to measure GHGs from farm management decisions and look for where the opportunities are for farmers to reduce inputs and invest in soil building and carbon sequestration practices. The program’s aim is to reach 200 farmers and 700,000 ha by 2022. Mars is in seeking collaborative partners in the region with wheat, canola, barley, corn, or feed sourcing footprints in the region to join in and be part of the first supply chain driven soil health initiative in Australia.