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European CEOs: Changing consumer behaviours is the next sustainability frontier



The chief executive officers of some of Europe’s largest corporates have concurred that although consumer awareness of sustainability issues is rising rapidly, the responsibility for changing behaviours ultimately lies with big businesses.

Respondents concluded that existing systems are “wasteful and degenerative by design” – and that businesses could re-shape them more deeply, broadly and rapidly than consumers. Image: Xynteo 

In a bid to find out which sustainability “jobs” European businesses must do to help unlock a “new model” of growth which does not harm the environment or create social issues, consultancy Xynteo spoke with the leaders of 27 of the continent’s largest firms and a further 105 corporate representatives. This cohort of people collectively represented companies with a combined market capacity of more

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