British packaging giant DS Smith has confirmed plans to launch its coffee cup recycling scheme in the Netherlands, following its success in the UK.
Mainland Europe is one of the world’s largest coffee-to-go markets, accounting for 30% of all annual sales globally
The coffee cup scheme was first introduced by DS Smith at its Kemsley Paper Mill in Kent in 2017. Since its foundation, the proportion of coffee cups recycled in the UK has risen from one in 400 to one in 25 – a tend DS Smith has said can be widely attributed to its own work.
The scheme sees coffee cups collected in separate bins hosted by businesses, local authorities and central Government. Once collected, the cups are used to