Lego launches reuse platform for old plastic bricks

The Lego Group has announced the launch of a pilot programme that will see the company partner with recycling charity Give Back Box to enable consumers to donate old lego bricks to be redistributed to children’s non-profits in the US.

The pilot is currently only available in the US, and Lego will explore an expansion in 2020

Lego has spent three years examining the possibility of creating a reuse platform for old toy bricks, to ensure that any collection and redistribution was aligned to quality and safety standards and adhered to US regulations.

The company has now announced Lego Replay, and the pilot platform will accept all used Lego bricks from US households and donate them.

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