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Clorox, Procter & Gamble (P&G) and Henkel are among a group of consumer goods businesses selling cleaning products to have co-launched a campaign aimed at driving the sector towards “net-positive” environmental and social impact.

The campaign covers three key sustainability issues: greenhouse gas emissions, supply chain transparency and the circular economy. Image: ACI

Called “Our Future is Clean”, the campaign is being facilitated by the American Cleaning Institute (ACI) – a business-led organization representing the US cleaning products supply chain.

The ACI estimates that, while the firms it covers represent $60bn to the global economy, they account for 0.5% of global greenhouse gas emissions – excluding emissions relating from cleaning-related activities at consumer level.

To that end, the campaign will showcase the

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