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How to Reduce the Amount of Clothes You Buy and Love them Longer



Hannah Kromminga

Interview with Hannah Kromminga // Founder of

by Cherie Birkner



“What is most impactful is to drastically reduce the amount of clothes we buy.”

What does sustainable fashion mean to you?

For me the meaning of sustainable fashion really goes back to the word ‘sustain’ – how can we create a way of consuming fashion that sustains our environment, as well as the people and animals who live in it? The word also stands for any effort to take us back into an economic model that is self sustainable and not depleting our resources.

Why did you feel like the sustainable fashion market needed a new solution?

I started my research back in October 2016 because I was

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