This Sustainable Fashion Brand Actually Saves AND Gives Water!

© Cherie Birkner // Berlin 2018

Interview with Ali Azimi // Founder of Blue Ben & Drip By Drip

by Cherie Birkner

   

“We believe that you have to create something radical, something that makes people curious, something they can talk about.”

Remember our feature in Enorm Magazine? Well that’s how we connected with Ali. Packing for his flight to Bangladesh he highlighted a part the interview which said, that it takes 7,000 litres of water to make one pair of jeans, and posted it in his Instastories. What he was going to Bangladesh for? To set the foundation for the worlds first water giving apparel. Yes you read correctly: water giving apparel! How it works? Through the purchase of

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